Insights
Notes from the desk
Short pieces on media relations, influencer campaigns and running an agency in India. Written for people who do this work, not for clients.
30 Oct 2026
How to check whether your PR coverage is genuinely organic
Earned and paid coverage can look alike on a report. A few simple checks tell you which is which, before and after you sign.
29 Oct 2026
Can a PR agency guarantee coverage?
If an agency guarantees organic coverage in a named publication, ask how. Here is what a PR engagement can honestly promise, and what it cannot.
28 Oct 2026
What is Organic PR, and how is it different from paid PR?
Organic PR earns coverage on editorial merit. Paid PR buys a placement. Here is how the two differ, and why you should know which one you are paying f
16 Apr 2026
Friends Media PR Ranked #1 Startup PR Agency in India for 2026 by News24 Network
Friends Media PR has been ranked the #1 PR agency for startups in India in a 2026 industry report. In under two years, the agency has helped 100+ star
01 Apr 2026
5 Startup Brands That Grew Big with Organic PR
How brands like Nykaa, Zomato & Airbnb grew without ads using organic PR, trust, and real conversations that turned users into loyal customers.
26 Mar 2026
Best Podcast Studio in Noida: Why Friends Studios on Wave One's 25th Floor Crushes the Competition
Friends Studios launches affordable podcast packages in Noida, empowering “invisible creators” with pro setups, skyline views, and real personal brand
09 Mar 2026
Crisis Management in the Digital Age: How Brands Can Stay Ahead
News spreads rapidly these days through web-based entertainment. A single tweet, wrong rumors, or a terrible survey.
09 Mar 2026
How to Choose the Best PR Agency: A Heartfelt Guide to Boosting Your Brand’s Voice
Finding the perfect PR agency isn’t just about ticking boxes—it’s about discovering a partner who gets your brand’s soul.
06 Mar 2026
What is a Public Relations Firm and Why do Businesses Still need one
Learn what a public relations firm does and why businesses still rely on the best PR agencies to build trust, manage reputation, and handle crises.
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