Public Relation

Like every industry and business, a lot of changes have seen in the travel industry also in recent years, and in this transformation AI is showing a major role. Not only chatbots are helping the travellers but also AI fueled content is changing the perspective of brands...

The Influencer Effect: How Micro-Influencers Are Changing Travel MarketingSocial media has now changed the perspective of people for trips and planning. Earlier, travelers used to take help of travel brochures and ads but now they follow social media influencers for the tips...

From Press Releases to Podcasts: The Travel PR Strategy You Can’t Ignore!Getting your business to stand out can be a real hassle. Whether as a budding start-up in travel, or in the hospitality industry, elbowing your way through a crowded market can take years of sweat and...

Every business is trying hard to attract tourism and travelers, whether it’s airlines, travel influencers, or hotels. The competition in this industry is no doubt very high. Standing out for businesses like these is not a cup of tea. Here comes public relations (PR) to help...

The travel industry is always changing, and getting tourists to visit a place takes more than just having beautiful scenery or historic sites. To make a location popular, effective destination marketing is key. Public Relations (PR) helps promote a place, create interest, and...

Crisis Management in the Digital Age: How Brands Can Stay AheadNews spreads rapidly these days, particularly through web-based entertainment. A single tweet, wrong rumors, or a terrible survey can definitely harm a brand’s notoriety. This is often why brands must be...

With the advancements in the world today, a brand can either reach the height of success or meet its demise solely on the basis of clicking stories and engagement. One powerful story can drive countless engagement and brand awareness fans on the internet. But what is it that...

Many businesses struggle to tell the difference between public relations (PR) and marketing. While they both aim to promote a brand, their approaches, goals, and outcomes differ. Public relations focuses on building trust through earned media, while marketing emphasizes sales...

In today’s era, social media is having way too much impact on your lives. Daily different trends emerge, and opinion spreads like a fire. It is completely ok to think if public relations (PR) is still important nowadays. And the answer is yes. Instead of simply keeping up,...